Journal of Northeastern University ›› 2012, Vol. 33 ›› Issue (4): 588-591.DOI: -

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Complete flow marketing effects of supply chain financing platform in iron and steel companies

Zhang, Zhi-Yong (1); Zhuang, Xin-Tian (1); Gao, Ming-Chun (1); Tian, Kun (1)   

  1. (1) School of Business Administration, Northeastern University, Shenyang 110819, China
  • Received:2013-06-19 Revised:2013-06-19 Published:2013-04-04
  • Contact: Zhuang, X.-T.
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Abstract: The operational efficiency of the supply chain financing platform in Baosteel was studied empirically by applying a multi-level fuzzy comprehensive evaluation method. The results indicated that the comprehensive evaluation score of Baosteel's supply chain financing platform is 68.92, which means that the performance of the supply chain financing platform in Baosteel is satisfactory. The service quality index, operational benefit index, competition effect index and platform promotion index are 81.66, 74.72, 59.98, and 50.78 respectively, which means that the competition effect and the platform promotion need enhancing and elevating. Finally, some suggestions were given for the future development and improvement of Baosteel's supply chain financing platform.

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