Influence of Scenario-Based Services on Value Co-creation in the Intelligent Interconnected Environment

doi:10.12068/j.issn.1005-3026.2023.11.020

Abstract

Abstract: The innovation drivers of scenario-based services in the intelligent interconnected environment and their influence on the value co-creation dimensions and results are explored. With the Haier Food Network as the case object， an exploratory case study method is adopted to analyze the influence of scenario-based services in the intelligent interconnected environment on the value co-creation dimensions based on the scenario theory and value co-creation theory. It is concluded that the innovation drivers of scenario-based services in the intelligent interconnected environment include external user demand force， digital intelligence technology force， internal core resource capability and strategic development vision. Scenario-based services have an impact on the four dimensions of value proposition， subject of value co-creation， carrier of value co-creation and process of value co-creation， producing user value， enterprise value and ecological value. The realization mechanism of scenario-based services’ value co-creation is constructed in the intelligent interconnected environment， and the value co-creation theory is expanded in the intelligent interconnection era. Under the trend of demand upgrading in the era of digital intelligence， scenario-based services for enterprise development can accurately meet user needs.

Key words: intelligent interconnection; scenario-based service; value co-creation; influence dimension

CLC Number:

C936

SUN Hao-bo， SUN Xin-bo. Influence of Scenario-Based Services on Value Co-creation in the Intelligent Interconnected Environment[J]. Journal of Northeastern University(Natural Science), 2023, 44(11): 1663-1672.

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