Abstract: Guided by the principles of BPR, a typical business operation procedure is designed for electronic brokers. It is characterized by modularized design consisting of 5 modules, such as information checking, registering/request submitting, brokers matching, negotiation and delivery/payment. The idea customer faced is considered to simplify the business operation procedure so as to make transactions convenient and ensure their validity with dependable information provided. During the delivery and payment, the participation of broker can improve the mutual trust between both parties with direct bargaining available, thus improving the efficiency. Some ways are proposed to improve the automation in broker matching and stabilize the matching between both parties, such as the search done by intelligent agent in attribute tree, CBR-based modification for recommendation list and the Gale-Shapley matching algorithm.