东北大学学报（社会科学版）

东北大学学报（社会科学版） ›› 2025, Vol. 27 ›› Issue (6): 69-80.DOI: 10.15936/j.cnki.1008-3758.2025.06.008

• 政治与公共管理 • 上一篇    下一篇

政务社交媒体危机信息可否激发公众保险关注度

李文杰1, 郑钧耀1,3, 杨帆1,2,3   

  1. 1.上海交通大学 国际与公共事务学院，上海 200030
    2.上海交通大学 健康长三角研究院，上海 200030
    3.上海交通大学 城市治理研究院，上海 200030
  • 收稿日期:2024-05-27 出版日期:2025-11-25 发布日期:2025-12-03
  • 作者简介:李文杰，上海交通大学博士研究生
    郑钧耀，上海交通大学博士研究生
    杨 帆，上海交通大学副教授，博士生导师。
  • 基金资助:
    国家自然科学基金面上项目(72174118)

Can Crisis Information from Government Social Media Stimulate Public Insurance Attention?Evidence from Sudden Public Health Crisis

Wenjie LI1, Junyao ZHENG1,3, Fan YANG1,2,3   

  1. 1.School of International and Public Affairs，Shanghai Jiao Tong University，Shanghai 200030，China
    2.Institute of Healthy Yangtze River Delta，Shanghai Jiao Tong University，Shanghai 200030，China
    3.China Institute for Urban Governance，Shanghai Jiao Tong University，Shanghai 200030，China
  • Received:2024-05-27 Online:2025-11-25 Published:2025-12-03

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摘要：

政府发布危机信息的主要目的是希望公众积极应对风险，而保险是重要的风险管理工具，因此有必要探讨政务社交媒体危机信息可否激发公众保险意识。基于新冠疫情这一突发公共卫生危机，采用市级日度面板数据，并运用固定效应模型探究了政务社交媒体危机信息对公众保险关注度的影响。研究发现：政务社交媒体危机信息显著降低了保险关注度，这一异象是由政务社交媒体危机信息提升了预防关注度所导致的；特定医疗保障政策的出台也是造成政务社交媒体危机信息进一步降低保险关注度的原因，即形成“慈善危害”；在互联网和保险（含互联网保险）发展水平较高地区，政务社交媒体危机信息对保险关注度的负面影响更大，而在互联网和保险发展水平较低地区，政务社交媒体危机信息对保险关注度甚至会发挥促进作用。因此，建议进一步宣传保险保障功能，明确政府管理范围并补齐保险发展短板以有效应对此类危机。

关键词: 政务社交媒体, 危机信息, 保险关注度, 风险管理, 感知控制

Abstract:

The main purpose of the government’s release of crisis information is to encourage the public to actively respond to risks. As insurance constitutes a crucial risk management tool， it is worth exploring whether crisis information from government social media can stimulate insurance awareness. Based on the sudden public health crisis of COVID-19， the city-level daily panel data are used and the fixed effect model is applied to explore the impact of crisis information from government social media on public insurance attention. The results show that crisis information from government social media significantly reduces insurance attention， which is caused by the fact that crisis information from government social media increases public prevention attention. The introduction of specific medical insurance policy is also one of the reasons why crisis information from government social media further reduces public insurance attention， which forms the “charity hazard”. In addition， crisis information from government social media has a greater negative impact on public insurance attention in regions with higher development levels of internet and insurance （including internet insurance） ， while it can have a positive impact on public insurance attention in regions with lower development levels of internet and insurance. To effectively respond to such crises， it is recommended to further promote the protective functions of insurance， clarify the management scopes of the government， and make up for the development shortcomings of insurance.

Key words: government social media, crisis information, insurance attention, risk management, perceived control

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