Abstract: How to evaluate the level of innovation and entrepreneurship education in colleges and universities veritably and objectively is of great significance for cultivating innovative and entrepreneurial talents and accelerating the construction of an innovative country. This paper takes the methods of literature research， case analysis and behavioral event interview to extract the evaluative elements of innovation and entrepreneurship education， and then construct a dictionary of evaluation indexes of innovation and entrepreneurship education in colleges and universities. Accordingly， based on the theory of consumer-oriented evaluation model and the relatively mature Kirkpatrick's evaluation model in the field of training effect evaluation， this paper explores an evaluation system of innovation and entrepreneurship education in colleges and universities with 4 primary indexes， 9 secondary indexes and 22 tertiary indexes from the four levels: reaction， learning， behavior， and results， and provides a reference for the evaluation practice of innovation and entrepreneurship education.

Key words: innovation and entrepreneurship education, evaluation system, consumer-oriented evaluation theory, Kirkpatrick's evaluation model