Abstract: The long-term practice of rural development shows that the simple mode of administrative promotion cannot effectively solve the problem of rural sustainable development. Exploring the possibility of rural revitalization from the perspective of endogenous development theory is helpful to clarify the key variables and endogenous basis for the realization of rural revitalization. Using case studies and interviews through the analysis of the case of Y village in Shanghai which has transformed from “a poor village” to “a rural revitalization model village”， it is found that the micro-dynamic mechanisms of rural endogenous development under the guarantee of “external power” include realizing the endogenous resources with the development of advantageous industries which is the basis for the endogenous development of the rural area， perfecting the rural governance system and realizing the organization mobilization through village self-organization which is the core and the key， and stimulating the countryside memory of local residents and realizing their identities which is an important guarantee. The results show that the endogenous development in rural revitalization is the result of organic combination of rural endogenous forces and external forces such as the government， social organizations， and the market and so on. The practice of Y village provides some experience for realizing the endogenous development in rural revitalization.

Key words: rural revitalization, endogenous development, rural complex, government responsibility