A Study on the Legitimacy Obtainment and Process of Institutional Entrepreneurship of Marginal Enterprises in Internet Field——A Case Study of Didi Chuxing

doi:10.15936/j.cnki.1008-3758.2020.06.005

Abstract

Abstract: The existing research on institutional entrepreneurship focuses on the entrepreneurial process of center enterprises in the field， but it lacks in-depth analysis on how marginal enterprises obtain legitimacy and promote the process of institutional entrepreneurship. This paper takes Didi Chuxing as an example and discusses the internal logic of obtaining the legitimacy to promote institutional entrepreneurship of marginal enterprises. The results of the case study show that the institutional entrepreneurship of marginal enterprises under the background of Internet goes through the development stages of “de-institutionalization， pre-institutionalization， semi-institutionalization and theorization”， and the field position of marginal enterprises moves from the edge to the center. The legality requirement presents the dynamic evolution of “norm-cognition-regulation”. In the process of institutional entrepreneurship， new fields are gradually established， and marginal enterprises obtain and construct legitimacy by following the environment， choosing the environment and manipulating the environment to finally promote the completion of institutional entrepreneurship.

Key words: organizational field, legitimacy, institutional entrepreneurship, Didi Chuxing

CLC Number:

C936

LIN Chen-yu， FU Zheng-ping， LIU Xiao-yun. A Study on the Legitimacy Obtainment and Process of Institutional Entrepreneurship of Marginal Enterprises in Internet Field——A Case Study of Didi Chuxing[J]. Journal of Northeastern University(Social Science), 2020, 22(6): 31-41.

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