Study on the Collaborative Development of Cross-border E-commerce Logistics Supply Chain
FU Shuaishuai, CHEN Weida, WANG Dandan
2021, 23 (1):
52-60.
DOI: 10.15936/j.cnki.1008-3758.2021.01.007
The cross-border e-commerce logistics supply chain is an important boost to assist the development of cross-border e-commerce, reduce costs and increase efficiency for cross-border circulation of goods. Policy support is an important means to promote its collaborative development. Considering the influence of the behavioral decisions of various participating entities (governments, cross-border e-commerce platforms, logistics enterprises) on the collaborative development of cross-border e-commerce logistics supply chains, and based on government policy support and supervision, the interactive effects of other participants' behavior and the assumption of bounded rationality conditions, this paper constructs an evolutionary game model of government support-platform formation-logistics enterprise participation, analyzes the evolutionary stability strategy of the collaborative development of cross-border e-commerce logistics supply chains in three different scenarios with the help of evolutionary game theory, and, with the help of numerical simulation analysis, discusses the influence of government policies and financial support, supervision and other external conditions, platform future market revenue, logistics enterprise opportunism and the profit and loss distribution coefficient of platform and logistics enterprise on the stability of this dynamic system. It can provide a theoretical reference for the behavioral decision-making of the collaborative development of the participating entities in the cross-border e-commerce logistics supply chain.
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