东北大学学报（自然科学版）

东北大学学报(自然科学版) ›› 2013, Vol. 34 ›› Issue (4): 598-601.DOI: -

• 管理科学 • 上一篇    下一篇

中小房地产企业多种融资产品的选择决策问题

宋宝全，苑莹   

  1. (东北大学工商管理学院，辽宁沈阳110819)
  • 收稿日期:2012-10-23 修回日期:2012-10-23 出版日期:2013-04-15 发布日期:2013-06-19
  • 通讯作者: 宋宝全
  • 作者简介:宋宝全(1957-)，男，辽宁沈阳人，东北大学博士研究生.
  • 基金资助:
    国家自然科学基金资助项目(71271047，70901017).

SelectionDecision of Multifinancialproduction of SmallMedium Real Estate Enterprises

SONG Baoquan， YUAN Ying   

  1. School of Business Administration， Northeastern University， Shenyang 110819， China.
  • Received:2012-10-23 Revised:2012-10-23 Online:2013-04-15 Published:2013-06-19
  • Contact: SONG Baoquan
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摘要： 在民间游资为房地产企业提供越来越多融资产品的背景下，针对中小房地产企业选择多种融资渠道下多种融资产品的选择决策问题，根据成本-服务匹配原则，设计了以综合财务成本最低、社会满意度相对较高为决策目标的中小房地产企业多种融资渠道、多种融资产品的选择决策问题模型，并改进得到了适合该选择决策问题模型的启发式算法.算例仿真结果表明，所设计的模型和算法可以有效地解决中小房地产企业所面临的多渠道、多产品的融资选择决策问题.

关键词: 中小房地产企业, 融资决策, 融资渠道, 多种融资产品, 启发式算法, 成本-服务匹配

Abstract: Under the background that folk capital provides more financing product for real estate enterprises， according to the costservice matched principle， a selectiondecision model was established for the following decision goals including the lowest comprehensive financial cost and relative high social satisfaction. At the same time， the heuristic algorithm which was suitable for the selectiondecision model was got. The simulation examples showed that the proposed model and algorithm could effectively solve issues faced by smallmedium real estate enterprises in relation to the multichannel financing choices caused by multiple product decision problems.

Key words: smallmedium real estate enterprise, financial decision, financial channel, multifinancialproduction, heuristic algorithm, costservice matched

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