Will Mental Simulation Make Customers Delighted? A Mediated Moderation Model
ZHANG Yue-xian1,2， YU Pei-yu1， YANG Yong2
1. School of Business Administration， Northeastern University， Shenyang 110169， China; 2. School of Management， Northeastern University at Qinhuangdao， Qinhuangdao 066004， China.
ZHANG Yue-xian， YU Pei-yu， YANG Yong. Will Mental Simulation Make Customers Delighted? A Mediated Moderation Model[J]. Journal of Northeastern University(Natural Science), 2021, 42(10): 1514-1520.
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