Journal of Northeastern University Natural Science ›› 2017, Vol. 38 ›› Issue (2): 295-299.DOI: 10.12068/j.issn.1005-3026.2017.02.029

• Management Science • Previous Articles     Next Articles

Kansei Quality Evaluation of Bottled Water Appearance Based on Customer Preferences

JIN Hai-zhe, CHEN Han, ZHOU Yu-lin, LIU Wei-lin   

  1. School of Business Administration, Northeastern University, Shenyang 110169, China.
  • Received:2016-01-26 Revised:2016-01-26 Online:2017-02-15 Published:2017-03-03
  • Contact: JIN Hai-zhe
  • About author:-
  • Supported by:
    -

Abstract: Thirteen word pairs for kansei quality evaluation were extracted to evaluate customer preferences for bottled water comprehensively and pertinently. The comprehensive emotional element, ‘want to buy’, served as the kansei quality evaluation element of bottled water.Seven representative samples were determined by the evaluation elements combined with the cluster analysis, and etc. The evaluation scale of the kansei quality of bottled water was suggested on the basis of the semantic differential methods, and the relational model of customer preferences and kansei evaluation word pairs was established by using the multiple regression model analysis. The relational model has effectively solved the problem, i.e., how to identify customer preferences and kansei quality requirements, and how to integrate these preferences and requirements into the process of product design.

Key words: kansei quality, customer preference, kansei evaluation word pair, multiple linear regression, bottled water

CLC Number: