Journal of Northeastern University ›› 2013, Vol. 34 ›› Issue (3): 452-456.DOI: -

• Management Science • Previous Articles    

Effects of Customer Fashion Lifestyle on Customer Loyalty

ZHANG Hao1, SUN Xinbo1, WANG Chenglu2   

  1. 1. School of Business Administration, Northeastern University, Shenyang 110819, China; 2. School of Business, University of New Haven, West Haven 06516, USA.
  • Received:2012-10-29 Revised:2012-10-29 Online:2013-03-15 Published:2013-01-26
  • Contact: SUN Xinbo
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Abstract: Based on different segmentation, the discussion about antecedents and differences of customer loyalty is a hot topic in marketing research area. Thus, this paper focused on how can fashion lifestyle segment consumers and affect customer loyalty. The reliability and validity of fashion lifestyle measurements were tested using questionnaire survey. The relationship between fashion lifestyle and customer loyalty was further verified. The results shown the existence of crossnation segmentation method. Different type of customers based on fashion lifestyle segmentation shows different attitudes about product attributes and customer loyalty, and fashion lifestyle has direct influences on customer loyalty.

Key words: fashion lifestyle, market segmentation, customer loyalty, product attributes, fashion products

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