Abstract: Based on stimulusorganismresponse model and place attachment theory， the relationship between social cues in servicecape and customers’ place attachment was investigated using online questionnaire and AMOS software. The results showed that social cues in servicecape have a positive effect on the sense of identity， sense of belonging， and social support of the customers. These variables will further result in customers’ place attachment. Moreover， the sense of identity， sense of belonging， and social support significantly act as a mediator between the social cues and customers’ place attachment. This conclusion better reveals the mental mechanism of customers facing social cues in servicecape， which provides support for effective management of social cues.

Key words: servicecape, social cue, social support, sense of identity, sense of belonging, place attachment