Journal of Northeastern University Natural Science ›› 2016, Vol. 37 ›› Issue (9): 1359-1363.DOI: 10.12068/j.issn.1005-3026.2016.09.029

• Management Science • Previous Articles     Next Articles

Thematic Analysis Method and Solution Based on the Ideal Point Utility Model

SI Yan   

  1. School of Business Administration, Northeastern University, Shenyang 110169, China.
  • Received:2015-05-21 Revised:2015-05-21 Online:2016-09-15 Published:2016-09-18
  • Contact: SI Yan
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Abstract: Intelligence agents are often formed based on the cognition of things, and the differences of cognitive conditions will lead to differences in behavior. However, due to some major inherent properties, numerous agents’ behaviors may also turn on several typical behavioral characteristics, that is, being thematic. Based on the ideal point evaluation model, the thematic analysis method was built to realize the objective identification of themes. Besides, the proposed thematic analysis method was applied to explore the main features of university graduates’ entrepreneurship quality. It was confirmed that the method has a good theoretical value and practical significance, which can be applied to broader fields.

Key words: intelligence agent, evaluation theory, thematic analysis, ideal point utility model, entrepreneurship education

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