东北大学学报(社会科学版) ›› 2014, Vol. 16 ›› Issue (1): 64-69.DOI: -

• 政治与公共管理研究 • 上一篇    下一篇

我国政务微博的实践模式及发展路径

姜秀敏,陈华燕   

  1. (大连海事大学公共管理与人文学院,辽宁大连116026)
  • 收稿日期:2013-06-08 修回日期:2013-06-08 出版日期:2014-01-25 发布日期:2014-12-30
  • 通讯作者: 姜秀敏等
  • 作者简介:姜秀敏(1975-),女,吉林公主岭人,大连海事大学教授,大连理工大学博士后研究人员,主要从事政府治理与改革、国际问题、海洋战略等研究。
  • 基金资助:
    中央高校基本科研业务费专项资金资助项目(3132014059);辽宁省社会科学规划基金重点资助项目(L12AGL002);辽宁省教育科学“十二五”规划基金资助项目(JGZXS1206);辽宁省教育厅哲学社会科学重大基础理论课题资助项目(2013Z0020)。

Practice Modes and Development Routes of Chinese Government Microblogs 〓

JIANG Xiumin, CHEN Huayan   

  1. (Public Administration and Humanities College, Dalian Maritime University, Dalian 116026, China)
  • Received:2013-06-08 Revised:2013-06-08 Online:2014-01-25 Published:2014-12-30
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摘要: 政务微博是近几年发展起来的一种公共服务新模式。我国政务微博在实践发展过程中逐渐形成三种模式,未来发展应注重普及正确的运营理念,提高公务人员的新媒体素质,明确规定各类政务微博的功能,建立合理完善的政务微博开通、认证、组织管理、信息发布制度,形成科学的运营体系和管理队伍,统一政务微博的信息浏览平台,整合线上资源提供“一站式服务”,实现线上和线下的协同社会管理,建立由第三方机构进行监督的监督机制,建立科学合理的绩效激励机制。

关键词: 微博, 政务微博, 公共服务

Abstract: Government microblog is a new mode for public service, and Chinese government microblog has gradually formed three modes in the development process. The further development of government microblogs should move towards popularizing the correct operational concepts, improving the public servants literacy of new media, making clear the functions of various government microblogs, establishing a comprehensive system of government microblog opening, certification, organizational management as well as information release, constructing a scientific operational system and management team, providing onestop service by unifying the information platforms of government microblogs and integrating the online resources to realize the coordination of online and offline social management, establishing a monitoring mechanism by a third party, and setting up a scientific and reasonable system of performance incentive.

Key words: microblog, government microblog, public service

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