Research on the Forming and Driving Mechanisms of User Value System in Platform Ecosystem——From the Perspective of User Engagement

doi:10.15936/j.cnki.1008-3758.2019.05.005

Abstract

Abstract: According to user engagement theory， the role of user's non-transactional value in business process is increasing. Based on this， the paper systematically analyzes the forming and driving mechanisms of user value system in platform ecosystems from the perspective of user engagement. The contribution of user resources and types of user value in platform ecosystems are discussed. The forming mechanisms of user lifetime value， user sharing value， and user co-creation value from the user resources are explored and the roles of the behavioral activities， including transaction behavior， advertising behavior， sharing behavior and co-creation behavior in forming mechanisms of the user value system are sorted out. Finally， this paper portrays and verifies the role of user engagement in the driving mechanisms of user value system， and provides a theoretical basis for the operation management of the platform enterprise and the management identification， understanding and user's resources and value mining.

Key words: platform ecosystems, user value system, user engagement

CLC Number:

C939

NING Lian-ju， SUN Zhong-yuan， XIAO Shuo-chen. Research on the Forming and Driving Mechanisms of User Value System in Platform Ecosystem——From the Perspective of User Engagement[J]. Journal of Northeastern University(Social Science), 2019, 21(5): 470-479.

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