A Research on the Influence of Dual Network Effect on the Competition Strategy of Third-party Science and Technology Evaluation Agency Platform

doi:10.15936/j.cnki.1008-3758.2020.03.006

Abstract

Abstract: The third-party technology evaluation is an important measure to implement the “National Innovation Driven Development Strategy Outline” and promote the reform of the science and technology evaluation system. Based on the two cases of full coverage and partial coverage of third-party technology evaluation， the paper studies the indirect network effect and direct network effect between the evaluation client and the evaluated party， as well as the evaluation of the client's brand preference， and the impact mechanism of third-party technology evaluation institutions on price competition and brand competition. It is found in the study that the increase of the indirect network effect coefficient or decrease of the direct network effect coefficient leads to the increase of the brand cost of the third-party technology evaluation institutions; the evaluation of the client's brand preference ratio not only affects the coverage of third-party technology evaluation， but also plays a regulatory role in the dual network effect and the impact mechanism of third-party technology evaluation agencies' evaluation costs and profit levels.

Key words: third-party technology evaluation, indirect network effect, direct network effect, platform competition strategy

CLC Number:

C939
G311

ZHOU Yan， ZHAO Xi-nan， SUN Chen-xi. A Research on the Influence of Dual Network Effect on the Competition Strategy of Third-party Science and Technology Evaluation Agency Platform[J]. Journal of Northeastern University(Social Science), 2020, 22(3): 38-46.

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