Journal of Northeastern University(Natural Science) ›› 2024, Vol. 45 ›› Issue (9): 1352-1359.DOI: 10.12068/j.issn.1005-3026.2024.09.017

• Management Science • Previous Articles    

Impact of Product Sharing on Dual-Channel Supply Chain

Dao-gang QU(), Bo XU, Cong GAO   

  1. School of Business Administration,Northeastern University,Shenyang 110819,China.
  • Received:2024-04-28 Online:2024-09-15 Published:2024-12-16
  • Contact: Dao-gang QU
  • About author:QU Dao-gang,E-mail:madpc@163.com.

Abstract:

A dual?channel supply chain model with its product sharing platform is developed. Based on the analysis of consumers’ purchasing decisions and product sharing decisions, the equilibrium of the model is obtained by adopting the game theory method. The changes in product prices, purchasing demands, and supply chain members’ profits in the dual?channel supply chain are compared between the two cases of non?product sharing and product sharing. Finally, numerical examples of the relevant results are conducted. It is found that product sharing decreases the profits of both manufacturers and retailers in the dual?channel supply chain. However, product sharing is beneficial to consumers, who actively participate in product sharing. Furthermore, the existence of product sharing can reduce product idleness and increase product utilization, which is beneficial to building a resource?saving society.

Key words: product sharing, dual?channel, product pricing, supply chain

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