地方政府政策工具组合何以提升地理标志品牌——基于32个案例的定性比较分析

doi:10.15936/j.cnki.1008-3758.2024.02.009

摘要/Abstract

摘要： 地方政府运用政策工具组合促进地理标志品牌提升，是通过高质量发展扎实推进中国式现代化的有效方式。根据中国32个地方地理标志品牌数据，运用模糊集定性比较分析方法，探究地方政府采取“什么样的”政策工具组合实现地理标志品牌的提升。研究发现:地方政府提升地理标志品牌存在四种显著政策工具组合路径。其中，制定规划政策工具是提升地理标志品牌的必要核心条件，公共服务和推介宣传政策工具多以反向形式或缺席状态存在，而同时采用制定规划、法律保护政策工具对于提升地理标志品牌具有较高推动力。通过对地理标志品牌提升的政策工具组合研究，为地方政府促进区域地理标志品牌的持续健康发展提供政策参考。

关键词: 政策工具组合; 地理标志; 品牌提升; 定性比较分析

Abstract: Local governments' use of policy tool mix to promote geographical indication (GI) brands is an effective way to promote Chinese-style modernization through high-quality development. Based on the data of 32 local GI brands in China， a fuzzy-set qualitative comparative analysis is given to explore the types of policy tool mix adopted by local governments to realize the brand enhancement of GI products. It is found that there are four significant policy tool mixes for local governments to enhance GI brands. Among them， the policy planning tool is the necessary core condition for improving GI brands. Public service and publicity policy tools tend to exist in the reverse form or in absentia， while the simultaneous adoption of policy planning and legal protection tools has a higher driving force for the enhancement of GI brands. By studying the policy tool mix for GI brand enhancement， it provides policy references for local governments to promote the sustained and healthy development of regional GI brands.

Key words: policy tool mix; geographical indication; brand enhancement; qualitative comparative analysis

中图分类号:

D035

高进，马付顺，张家贺. 地方政府政策工具组合何以提升地理标志品牌——基于32个案例的定性比较分析[J]. 东北大学学报（社会科学版）, 2024, 26(2): 81-91.

GAO Jin， MA Fushun， ZHANG Jiahe. Research on the Role Local Governments' Policy Tool Mix Plays in Promoting Geographical Indication Brands: A Qualitative Comparative Analysis Based on 32 Cases[J]. Journal of Northeastern University(Social Science), 2024, 26(2): 81-91.

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