Research on the Role Local Governments' Policy Tool Mix Plays in Promoting Geographical Indication Brands: A Qualitative Comparative Analysis Based on 32 Cases

doi:10.15936/j.cnki.1008-3758.2024.02.009

Abstract

Abstract: Local governments' use of policy tool mix to promote geographical indication (GI) brands is an effective way to promote Chinese-style modernization through high-quality development. Based on the data of 32 local GI brands in China， a fuzzy-set qualitative comparative analysis is given to explore the types of policy tool mix adopted by local governments to realize the brand enhancement of GI products. It is found that there are four significant policy tool mixes for local governments to enhance GI brands. Among them， the policy planning tool is the necessary core condition for improving GI brands. Public service and publicity policy tools tend to exist in the reverse form or in absentia， while the simultaneous adoption of policy planning and legal protection tools has a higher driving force for the enhancement of GI brands. By studying the policy tool mix for GI brand enhancement， it provides policy references for local governments to promote the sustained and healthy development of regional GI brands.

Key words: policy tool mix; geographical indication; brand enhancement; qualitative comparative analysis

CLC Number:

D035

GAO Jin， MA Fushun， ZHANG Jiahe. Research on the Role Local Governments' Policy Tool Mix Plays in Promoting Geographical Indication Brands: A Qualitative Comparative Analysis Based on 32 Cases[J]. Journal of Northeastern University(Social Science), 2024, 26(2): 81-91.

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