Journal of Northeastern University Natural Science ›› 2019, Vol. 40 ›› Issue (5): 750-755.DOI: 10.12068/j.issn.1005-3026.2019.05.027

• Management Science • Previous Articles     Next Articles

Evaluation Model of Bus Route Service Quality Based on Passengers Perceptions

LIU Ying1,2, YU Miao3, LIU Yang2   

  1. 1.School of Business Administration, Northeastern University, Shenyang 110819, China; 2.Department of Management, Shenyang Urban Construction University, Shenyang 110168, China; 3.School of Management, Shenyang Jianzhu University, Shenyang 110016, China.
  • Received:2018-07-22 Revised:2018-07-22 Online:2019-05-15 Published:2019-05-17
  • Contact: YU Miao
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Abstract: Aiming to solve the limitation of the evaluation method of traditional bus route service quality, a universal weight analysis method based on passengers perceptions is proposed. Firstly, a weight determination method is established based on passengers perceptions in order to determine the weight of experts and the comprehensive weight of each group. Secondly, the quality evaluation AHP-BP network model of urban bus route service can be acquired by training, testing and verifying with the above data as prior samples. Finally, an empirical study is launched on a certain bus route in Shenyang, and the results demonstrate that the model reflect passenger perceptions adequately as well as reduce the randomness of subjective evaluation which can provide an improved direction for a bus route service.

Key words: improved AHP, BP neural network, analysis of influencing factors, passengers perceptions; bus route

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