Behavior Analysis of Policy Advocacy of Environmental NGOsIllustrated by “The Campaign for Measuring Our Motherlands Air Quality”

doi:10.15936/j.cnki.10083758.2015.01.012

Abstract

Abstract: The policy advocacy of NGOs in “The Campaign for Measuring Our Motherlands Air Quality” is represented by two models—one is social mobility and the other is advocacy coalition. It was in the process of setting policy advocacy agenda that the model of social mobility was able to emerge， evolve and develop. Through public reports， measurement of air quality by citizens and PM 2.5 data releasing， the basis， methods and impact of social mobility were analyzed. The construction of advocacy coalition served as a key driving force in practice for NGOs in the form of tight coalition with the media and loose coalition with other NGOs. When changing from environmental advocacy to policy advocacy， Chinas NGOs should fit their campaigns with rational norms and capabilities.

Key words: PM 2.5, environmental NGO, policy advocacy, social mobilization, advocacy coalition

CLC Number:

ZOU Dong-sheng， BAO Qian-yu. Behavior Analysis of Policy Advocacy of Environmental NGOsIllustrated by “The Campaign for Measuring Our Motherlands Air Quality”[J]. Journal of Northeastern University(Social Science), 2015, 17(1): 69-76.

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