Abstract: With the development of e-commerce， online reviews have been regarded as important data resources for enterprises to analyze the competitiveness of their products. Product feature dimensions that consumers pay most attention to were extracted from review texts. The sentiment analysis of review texts was performed based on the sentiment lexicon method to obtain the feature-sentiment score pairs. The opportunity scores of feature dimensions were calculated by the importance degree and satisfaction degree， and an opportunity landscape diagram was drawn to analyze the competitiveness of the target product itself. Feature dimension satisfaction degree was calculated to compare the competitive advantages and disadvantages between the target product and its competitive products. Competitiveness improvement strategies of the target product were given by considering the competitiveness analysis results from two perspectives comprehensively. The online reviews provided by Zol.com.cn were used to conduct experiments to illustrate the feasibility and effectiveness of the proposed method.

Key words: online review; feature dimension extraction; sentiment analysis; satisfaction degree; opportunity score; product competitiveness analysis