Journal of Northeastern University Natural Science ›› 2019, Vol. 40 ›› Issue (7): 1056-1060.DOI: 10.12068/j.issn.1005-3026.2019.07.026

• Management Science • Previous Articles     Next Articles

Cognitive Experimental Research on Anti-sense Signs

WANG Hai-ying1, LI Ya-ning1, ZHOU Chang1, WANG Lin2   

  1. 1. School of Business Administration, Northeastern University, Shenyang 110169, China; 2. Library and Information Science, Incheon National University, Incheon 406-772, Korea.
  • Received:2018-07-02 Revised:2018-07-02 Online:2019-07-15 Published:2019-07-16
  • Contact: WANG Lin
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Abstract: In real life, there are two kinds of signs which are similar in shape and opposite in meaning. In order to improve the recognition efficiency of such anti-sense signs, two typical anti-sense signs were selected to discuss the factors that affect the identification of this kind of signs, and the experimental research method was used to determine the significance and importance of the identification factors of anti-sense signs. The results show that the influencing factors are identified as the pattern distinctiveness, size, and color distinction of signs. Increasing the pattern distinctiveness of anti-sense signs can improve the recognition efficiency, but such distinctiveness is related to pattern difference. The size of signs has the most significant effect on the efficiency of anti-sense sign recognition. A reasonable distinction between the different colors of anti-sense signs can significantly improve the recognition efficiency.

Key words: anti-sense sign, recognition efficiency, experimental research, cognition, accuracy rate

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